Q: On the webcast the other night they mentioned some big announcements and how we should be working on getting our contacts in order. What do you suggest we do to get ready for Convention?
A: Bookwise is many things. One element of Bookwise that has not been as strong as the rest of Bookwise has been the Preferred Customer Program. Rick and Bob have been hinting for some time that they wanted to work on this. It is anticipated that after convention this part of Bookwise will be every bit as strong as the rest, and perhaps even the backbone of the company. So– how can you prepare?
1. First of all– you will want to be able to get everyone you know enrolled as your Preferred Customer as soon as you have the details of how the new program will work. Therefore, get your current contact list in order. Have all of your email addresses in order so that you can get notice out with the stroke of a key.
2. Expand your contact list! Okay— so how do you do this?
Off-line: Gather business cards and contact information from new people you meet, people you know but don’t have email addresses for, etc.
On-line: Meet new people! Join some mailing lists. Join some new on-line communities.
3. In collaboration with the AmericaTakingAction.com National Education Network we will want to contact schools and invite them to utilize the new program to direct funding back in to schools. They will want to either:
a. Encourage their families and patrons to purchase books from YOUR website with a percentage going back to the school, or
b. Sign up to have their own bookstore that their families and patrons can purchase books from with the full Associate profit going back to the school.
